Super Bowl Bids About Much More Than The Game

The Super Bowl is one of the most watched events on television each year in the United States. Due to the immense popularity of the game, the game itself is sometimes secondary to the week-long spectacle that goes along with hosting this event. It almost seems as though New Orleans and Miami simply alternate years hosting the NFL’s Championship, with each city hosting 10 times out of 47 Super Bowls. Because the game is played in February, a concern has always been the weather during that time of year in the hosting city. This year, being held in MetLife Stadium in East Rutherford, New Jersey, will be the first time the game has been hosted in a cold weather city in an outdoor stadium. Detroit and Indianapolis have hosted the game recently, but both the Lions and Colts play in domes.


As important, maybe more, as the weather of the city in February, is how commercially sophisticated the city is due to the magnitude of the game and all of the events that surround the game. Miami and New Orleans are famous for their nightlife and plethora of restaurants, hotels and other social venues. The sheer number of guests visiting a city hosting the Super Bowl is cause for concern if the city does not have suitable and adequate lodging and cuisine options. Arizona experienced a sport’s follower’s ultimate dream the last time the biggest day in American sports was in Glendale, Arizona. On February 3, 2008 not only was Super Bowl XLII played in the metropolitan Phoenix area, but the final round of the Waste Management Open (formerly known as the FBR Open) was hosted in the Metropolitan Phoenix area and ended minutes before the Super Bowl kicked off. In 2014 Glendale, Arizona will again host the Super Bowl. Recently however, the city has been forced to defend its commitment to hosting, as the NFL has expressed concerns regarding the lack of support for the event. The league has stated that numerous fan oriented events will be moved to other cities in the Phoenix metropolitan area if the city of Glendale does not find “a serious attitude adjustment.” It seems plausible that the actual game could be the only event held in the University of Phoenix Stadium in Glendale. A league spokesman has hinted that the popular NFL Experience event, an interactive theme park, will be moved to Phoenix, stating, “It will not be in Glendale.” Super Bowl XLII’ s NFL Experience was moved to Phoenix in 2008 as well, causing the city missed out on the revenue from hundreds of thousands of paying attendees during the week of festivities. The media center, which houses the media dispatched to cover the event, will most likely be moved to Phoenix as well.


 The league has also expressed concerns with parking, the refusal of hoteliers to guarantee room prices, and the lack of leadership by city officials. It is still uncertain whether the city will attempt to make nice with the NFL. However, what is for certain is that a failure by the city to cooperate and secure the needed financial windfall for the surrounding small businesses will only add another black mark to the city’s inept inability to manage its sports franchises and sporting events. It would behoove future cities to have, not only an efficient and elaborate plan in place when bidding to host this massive spectacle, but also make sure to have adequate and efficient communication with league officials. Business 101. Communication.